{"id":577,"date":"2017-02-22T12:33:14","date_gmt":"2017-02-22T10:33:14","guid":{"rendered":"http:\/\/cim7.nl\/cases\/"},"modified":"2017-06-28T11:11:47","modified_gmt":"2017-06-28T09:11:47","slug":"cases","status":"publish","type":"page","link":"http:\/\/cim7.nl\/en\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"

CASES<\/h2>\n<\/div>
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CASES<\/h2>\n<\/div>
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CASES OF CIM7<\/h2>\n

Large theme park with lodging facilities<\/h3>\n

Almost every Dutch person has ever been to a theme park. But when do they return? And enjoyed they also an agreeable stay in one of the lodging facilities?
\nA sizable part of the guests are registered and gave an opt-in for information.<\/p>\n

Frequently newsletters are send with great information about the park and with attractive deals. But how can they communicate more differentiated, so guests receive appropriate information and better deals?<\/p>\n

In steps we worked on a more selective approach. First on the basis of segment classifications, later based on age and family phase and now we combine this with a predicted frequency of visits.
\nThe more differentiated communication leads to greater interest by the customer and a higher frequency of visits or a visit in combination with one of the lodging options of the theme park.<\/p>\n<\/div>

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